Because it is National Breast Cancer Awareness Month (it's also National Pie Month, but that's another story), Enloe Medical Center asked our advertising agency to create TV spots for Operation Mammogram, a free breast exam clinic they and other community groups* are sponsoring. It's always nice to do work for a great cause. Full disclosure: I had nothing to do with this spot; credit goes to our video director Robb Ross, our boss Bob King, our Enloe liaison Sharon Cuglietta, and to the five breast cancer survivors who bravely danced in front of the camera.
For more information about Operation Mammogram, please visit Enloe Medical Center's Community Events web page.
*Because they deserve to be recognized: North Valley Community Foundation's Swing Fore a Cure, North State Imaging, Soroptimist International of Bidwell Rancho, and Enloe Regional Cancer Center.