Because it is National Breast Cancer Awareness Month (it's also National Pie Month, but that's another story), Enloe Medical Center asked our advertising agency to create TV spots for Operation Mammogram, a free breast exam clinic they and other community groups* are sponsoring. It's always nice to do work for a great cause. Full disclosure: I had nothing to do with this spot; credit goes to our video director Robb Ross, our boss Bob King, our Enloe liaison Sharon Cuglietta, and to the five breast cancer survivors who bravely danced in front of the camera.
Here is the one-minute web site version -- hope you like it!
Operation Mammogram 1 Minute Web Version from Advertising Associates on Vimeo.
For more information about Operation Mammogram, please visit Enloe Medical Center's Community Events web page.
*Because they deserve to be recognized: North Valley Community Foundation's Swing Fore a Cure, North State Imaging, Soroptimist International of Bidwell Rancho, and Enloe Regional Cancer Center.
This is just awesome! Awesome!
Posted by: Mental P Mama | October 08, 2010 at 06:50 AM
Great ad, Laurie! You should be proud to have been a part of it.
Gubby's mom
Posted by: Jackie Moranda | October 07, 2010 at 06:03 PM
We don't call her lucky, either. We refer to her as Proverbs 31 does for the woman who feareth the Lord...
"Her children arise and call her blessed; her husband also, and he praises her:"
Posted by: boB Cleveland | October 07, 2010 at 05:25 PM
Startling. Cant quite call her lucky, but Im so glad that this has been the outcome rather than the worse alternative. You must really celebrate birthdays and anniversaries in your house!
Posted by: foolery | October 07, 2010 at 04:42 PM
Laurie .. yup .. lumpectomy, mastectomy, 2 recurrences on the scar lines (not to mention the squamous cell carcinoma on the leg).
A friend in Portland, who founded the Making Memories Breast Cancer Foundation, said she was unique in this country. Nobody had ever survived such recurrences, within her knowledge.
Posted by: boB Cleveland | October 07, 2010 at 04:16 PM
WOW -- four times? Thats amazing, boB! And thanks -- passed along attaboys and waytogos to the boys. : )
Posted by: foolery | October 07, 2010 at 04:05 PM
SUPER! Of course, as my sweetheart is a 4-time BC survivor, I like all this sort of stuff. But THIS one is just great!
Tell the guys at the shop to take a few "attaboys" and a couple "waytogo's".
Posted by: boB Cleveland | October 07, 2010 at 03:53 PM