Remember a couple of weeks ago I told you I was going to be in a TV commercial? Well, it's done.
In case I haven't mentioned it in a while, I work in a small advertising agency. We have our own audio and video studios, and do all of our own production. Well, somebody does it -- not me. I am a lowly serf, who is occasionally called upon to write scripts, hold cue cards, schlep lights, wash dishes, speak into a microphone, and -- amazing as it may seem, and very rarely -- appear on camera.
The commercial is for one of our clients, Maisie Jane's Gift Shop, here in Chico. Maisie also has a web site and ships her products anywhere. I buy things from Maisie's store (nuts, candy, olive oil, olives, etc.) for Christmas gifts every year. She and her husband Isidro grow the organic almonds, then the nuts are flavored and packaged by Maisie's company. The company makes the pies, too.
Sounds like fun, to stuff your face with chocolate and pie for a commercial, right? Well, it was not as fun as it sounds. Don't get me wrong -- the jordan almonds were DELICIOUS! And so was the pie. But having to stuff my face, chew and swallow as fast
as I could, and not inflict any gross SEE-FOOD shots, is not easy. And then there's the acting. Yes, I am a ham, but it's hard to predict what will happen when someone sticks a big camera in my face (quite literally in my face; only about 20" away, with a wide angle lens and big hot studio lights everywhere).
It could have been a disaster, but it wasn't.
Our camera man/editor/computer graphics whiz/video director, Robb, is a stickler for detail. His favorite phrase is, "That was great, now do it again, JUST LIKE THAT," and he says it about 35 times in a shoot. His trained eye sees so much that we mere mortals would never notice, and therefore the resulting quality of his work is exceptional. And so he made all of us eat
until we never wanted to see another jordan almond until the next morning just after arriving at work, when we ate a ton of them again. I ate a ton of them.
Robb made two finished spots out of all the footage, and he has enough to make three more, although we won't.
By the way, the reason the announcer (my boss, Bob) pronounces almonds "AMMONDS" is that that's the way it's pronounced here in Chico. No one knows why. It's said that it's because at harvest time, when it's time to knock the trees, the almonds get the L knocked out of 'em.
Welcome to local humor. I hope you like the ad.
(most of the photos were stolen from Maisie's web site and from adassoc.com)